Digital Design and Media Art

Digital design is revolutionizing the fields of communications, entertainment, business, science and technology. Bridge the arts and sciences and learn what it takes to be a design leader with a degree from Wilkes in Digital Design and Media Art.

Program Snaphot

Program Type Format Credit Hours
Major On Campus 122

Why Study Digital Design and Media Art at Wilkes?

You'll receive personalized attention from dedicated professors and build a portfolio packed with comprehensive campaigns containing cross-media examples. Choose from either a bachelor of fine arts or a bachelor of arts degree in Digital Design and Media Art. Students choosing the BA option will choose a cognate minor in art, business administration, communication studies, computer science, English, game and emergent technology, marketing, theatre arts/acting and directing or theatre arts/theatre design and technology. The BFA option requires the art minor, showcasing a dedication to your craft through a breadth of design work and depth of art knowledge.

What Will You Learn as a Digital Design and Media Art Major?

  • You'll develop a strong foundation in design principles and communication theory and learn to use them in real-world applications.
  • Combining your skills, you'll build a broad tool kit to help you develop cohesive creative strategies across digital media, including websites, video, animation and 3D modeling.
  • Approaching design as creative problem-solving, you'll collaborate with fellow students in labs stocked with industry-standard computer and software, high-definition video cameras, light kits, Wacom tablets and digital single-lens reflex cameras.

Program Highlights

Creative Collaboration

Work in a production studio environment with your fellow students. Gain experience in core positions such as production manager, producer, director, art director, editor, motion designer, writer, interactive guru, coder, animator and f/x artist.

Real-World Experience

You'll focus on real-world creative problem-solving, concept generation and the feedback process, using industry-standard software tools and methods.

Designed for Change

With an education focused on strategy, your skills will stay relevant as technology and the design field changes.

I love my job. I work closely with dope athletes, inspire the next generation of creatives, and also work with some of the most creative minds in all of college athletics.

Lamont Brown '20 - Assistant Director of Graphic Design, University of Connecticut Athletics

I really like Wilkes' program because it puts the emphasis on learning more than just what you want to do.... I picked up new skills left and right.

Danny Devito '20 - Digital Design, Fox Sports

With a choice of nine cognate minors plus our game and emergent technology minor, you can design a career based on your unique interests and talents.


DDMA majors have a 100% pass rate for IM 391-392, our projects courses where you'll take an idea from concept to completion.


Studio 20, that is. This design club gives you the opportunity to take the lead in a professional environment and create projects for campus and the community.

Wilkes students win statewide marketing competition

Wilkes students won a statewide competition to design an integrated marketing campaign to celebrate the upcoming 250th anniversary of the founding of the United States.

Wilkes University digital design and media art students win statewide marketing competition

Careers & Outcomes

You'll be prepared for a career in a range of creative fields, including graphic design, web design, digital marketing, game design and video production, solving problems in a deadline-oriented, high-end studio environment.


  • IBM
  • Fox Sports
  • Bank of America
  • Georgia Public Broadcasting
  • Infinity Ward - Activision
  • Amazon
  • T-Mobile
  • University of Connecticut Athletics
  • Hevē Studios
  • Barclays
  • Net Driven
  • Benco Dental

Which Degree is for You: BA or BFA?

With a BA, you combine interests by integrating a related minor in art, business administration, communication studies, computer science, English, entrepreneurship, game and emergent technology, marketing, theater acting or directing, or theater design. This multidisciplinary approach prepares you to work in a wide variety of professional settings.

The BFA requires an art minor and focuses about two-thirds of your coursework on studio art and digital design. This enhanced focus on creative content development leads to a robust, professional portfolio that shows employers your skill and that you’re dedicated to your craft.

BFA in Digital Design and Media Art