The Sidhu School Strategic Plan outlines three strategic goals over the next several years: Reinforcing the Sidhu Foundation, Performance Excellence, and Academic Innovation. The following summarizes the objectives that align with each strategic goal.

CONTINUOUS

AY17-AY18

AY19-AY20

AY21-AY22


Reinforcing the Sidhu Foundation


ESTABLISH SIDHU BRAND

Develop processes to ensure adherence to Sidhu brand.

Create a comprehensive marketing strategy

Develop a process to highlight student, alumni, faculty and staff accomplishments

PERSONAL & PROFESSIONAL DEVELOPMENT PROGRAM

Increase professional and support staff to support growth across both locations

Increase resources for programming related to student produtivity and success.

Maintain database of job placement, career advancement and alumni engagement data for students.


INTEGRATED MANAGEMENT EXPERIENCE

Increase mentoring, tutoring, and related programs geared toward student success.

Improve retention rates to meet University goal.


Performance Excellence


DATA DRIVEN DECISION-MAKING

Develop growth-oriented and forward thinking program- and school-level benchmarks.

Develop processes to address and evaluate reactions to student, program and School data.

Discuss outputs/outcomes, and overall business and economic trends on a regular basis.

Disseminate regular school & program updates (performance, satisfaction, trend data).

PROMOTE EXCELLENCE IN SIDHU FACULTY & STAFF

Develop processes for increasing faculty/staff participation in professional and academic national meetings and conferences.

Develop processes for increasing/improving/ encouraging faculty/staff wellness

Increase resources for Develop Online MBA faculty/staff participation in professional and academic national meetings/ conferences.


STRENGTHEN INDUSTRY PARTNERSHIPS

Develop Student and Executive Advisory Boards for the Sidhu School

Increase industry partnerships

Develop independent fundraising campaign

Develop and maintain community and business relationships.


Academic Innovation

ENSURE MARKET-DRIVEN CURRICULUM

Establish clear and marketdriven graduate and undergraduate admissions criteria.

Investigate and implement market-driven program enhancements.

Regular review/evaluation of existing majors, minors, and associated courses.

STATE-OF-THE ART PROGRAM DELIVERY

Evaluate class flexibility (timing of classes, frequency of offerings etc.)

Benchmarking and review of technological needs by program

Explore online or hybrid course offerings

MAINTAINING INNOVATIVE PROGRAM PROMOTION

Develop distinct marketing priorities for each program and location

Grow MBA Program recognition.

Develop Online MBA

Pursue AACSB Accreditation