Wilkes University

Campus Directory

Ge Xiao

Dr.  Ge  Xiao

Associate Professor/Chair
Sidhu School of Business

Dr. Ge Xiao is an Associate Professor of Marketing, and a chairperson at the Department of Entrepreneurship, Leadership and Marketing in the Jay Sidhu School of Business and Leadership. She earned her master and doctoral degree in Consumer Affairs, and a master degree in Management Information Systems from Auburn University. She also received a bachelor degree of Economics from Yokohama City University in Japan.  Prior to joining Wilkes University, she served as an Assistant Professor at the University of Missouri. Dr. Xiao’s teaching and research interests lie in the areas of international marketing, consumer behavior, electronic and social media marketing.  Dr. Xiao has taught courses in a variety of subject areas. Her research has been published in the leading marketing journals, including Psychology and Marketing, Journal of Retailing and Consumer Services and International Journal of Retail and Distribution Management