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Family Business Forum Joins Wilkes University's Sidhu School of Business and Leadership

Lanie Jordan Named Executive Director

Contact: Vicki Mayk

Wilkes University has announced that the Family Business Forum has become affiliated with the Sidhu School of Business and Leadership. The forum is a resource for northeast Pennsylvania family-owned businesses. Lanie Jordan of Dallas, Pa., has been appointed as the new executive director of the forum.

The forum previously was housed at King’s College and its McGowan College of Business.

According to Jeffrey Alves, dean of the Sidhu School, synergy between the business school and the forum will beneficial for both organizations. “The members of the forum will be able to leverage the expertise and resources provided by the students and faculty in the Sidhu School,” Alves said. “At the same time, our students will benefit from interaction with the family business owners and the speakers sponsored by the forum. “

In announcing Jordan’s appointment, Alves said, “Lanie Jordan brings a wealth of expertise in training and development to her role. The forum will benefit from her knowledge and energy as we develop programming and training for its members.”

As the forum’s new executive director, Jordan brings more than 25 years of sales, management, and training experience to the program. Prior to coming to Wilkes, she was director of sales support, education and training for Benco Dental Company. In that role, she was responsible for developing and implementing on-going training for all aspects of sales, account management, product demonstrations and telemarketing. Before joining Benco in 2002, she previously held management and sales positions at Dolphin Imaging in Chatsworth, Calif., and GAC International Inc. in Bohemia, N.Y.

Jordan has been a guest speaker for hundreds of sales teams, universities and study clubs across the United States, Canada, Puerto Rico, Hawaii and Sweden. She is an active member of the Sales Management Association and American Management Association. Jordan has also served as Executive Director for The Center for Sales Excellence. She was a contributor to two books, 10 Steps To Effective Teams, published as part of the American Society for Training and Development’s 10 Step Series and Fortify Your Sales Force, published by Pfeiffer.

The Family Business Forum provides information, insights and strategies, which enable local family businesses to greatly improve their odds of maintaining and growing a profitable business, and successfully transfer management and ownership. This is achieved through:

   Exceptional executive education programs

   Enhanced networking opportunities with fellow family businesses

   The ability to discuss common issues and concerns

   Exposure to nationally recognized experts

Developed by regional business owners and their families, the forum is a member-driven organization that ensures that participants' needs are identified and addressed on an ongoing basis.

Published On: 3/26/2013
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