Wilkes University

Family Business Alliance

Family Business Alliance

Welcome to the Family Business Alliance (FBA) at Wilkes University

The mission of the Family Business Alliance (FBA) at Wilkes University is to be the trusted resource providing world class services to support strengthening and empowering regional family-owned businesses and our community.


Leverage Analytics to Make Better Marketing Decisions

Jack Reager  | Blackout Design

Wednesday, February 15 
4 p.m. • Presentation
5:30 p.m. - 6 p.m. • Networking

Organizations, today, have unprecedented access to a wealth of data through their website.  At the top of this data funnel are your marketing materials and channels.  This presentation will focus on how to maximize your marketing results by organizing your message across multiple media and how to extract actionable information from the data you collect to make better marketing decisions and grow your audience.

Wilkes University, Henry Student Center

84 W. South St. • Wilkes-Barre, PA

For questions or to register, contact:
Susan Reilly, Executive Director, Family Business Alliance. Phone: (570) 408-2120 | Email: susan.reilly@wilkes.edu


Effective Communication in Family Businesses:
Why is it so hard?

THOMAS D. DAVIDOW 

Wednesday, March 8
3 p.m. • Presentation

Whether it’s due to intergenerational conflict or sibling rivalry, family members often have difficulty communicating with each other about their family business’s most important issues. Since their lack of communication can interfere with making sound business decisions, it’s crucial for family members to understand the root of their reluctance to communicate and to learn how to move past it.

In this interactive workshop, Dr. Thomas Davidow, who has been a psychological consultant for family business for more than twenty-five years, will not only articulate how family dynamics often complicate communication within family businesses; he will also offer guidelines for effective communication. Participants will have the opportunity to apply those guidelines through a discussion of case studies and through role playing those dynamics which commonly surface in family businesses.

Wilkes University, Henry Student Center

84 W. South St. • Wilkes-Barre, PA

For questions or to register, contact:
Susan Reilly, Executive Director, Family Business Alliance. Phone: (570) 408-2120 | Email: susan.reilly@wilkes.edu


Upcoming Programs

  • April: “Entrepreneurial Activity in the Family Firm”
  • May:  “Selling the Family Business”

Supporting Partners
Baker Tilly M and T Bank Rosenn, Jenkinsm and Greenwald
Linde Family Wilkes University

Community PARTNERS

SBDC logo

The Institute for public policy and economic development logo
Allan P. Kirby center logo

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