Wilkes University

April

Wilkes University Jay S. Sidhu School of Business and Leadership Students Present at Northeast Decision Sciences Institute Conference

Students from the Wilkes University Jay S. Sidhu School of Business and Leadership presented their research at the Northeast Decision Sciences Institute Conference. The conference was held April 12 through the 14 at Renaissance Hotel in Providence, R.I.

 Nine undergraduate and graduate students presented research. Attending the conference were faculty advisors Jennifer Edmonds, associate dean of the Sidhu School of Business, and Anshu Arora, associate professor of marketing.

 Two student teams were awarded prizes during the conference. Undergraduates Casey Galloway and Mariah Curtis received second place in the undergraduate student poster competition for their study entitled, "How Does Social Media Advertising Relate to CASMAR Social Commerce Framework in Higher Education? A Focus on Social Media Driven Student-Centered Learning.” Graduate students Ashley Turner and Kelly Herbst won the award for best MBA student paper for their research, “E=MC²: How to Transform Social Media into “Social”? Establishing an Expressive Individuality in Social Media Advertising with Collaborative Communities.”

Other graduate students presenting at the conference were:

  • Snehapriya Bharatha , Justin Marino and Justine Seely presented “Can Brand Related User-Generated Content Provide Effective Social Media Advertising?”
  • Saidat Sanni and Brian Leemoon presented "An Integrated Multi-Dimensional Framework for Optimizing Social Commerce."  

The Northeast Decision Sciences Institute is a professional society encompassing the northeast region of the United States. The institute holds an annual regional meeting each spring that features presentations of original research papers; faculty development and other interesting innovations in the fields of accounting, business education, finance, human resource management, management, marketing, information systems, organizational behavior, operations management, strategic management and supply chain management.

The Wilkes University students first presented their research during the inaugural Sidhu Research Day on Dec. 1.


©