Wilkes University

December

Wilkes University Jay S. Sidhu School of Business and Leadership Students Receive Awards

Students from the Wilkes University Jay S. Sidhu School of Business and Leadership were honored with  awards for their research at the inaugural Sidhu Research Day on Dec. 1. The event – a first for the Sidhu School – celebrates academic achievement and mentorship. The conference theme, “Value Chain Innovations in Digital, Social Media, and Mobile Commerce,” featured research topics such as social media advertising, cyber security, women in entrepreneurship, and social networking addiction.

There were 46 research abstracts published in the conference proceedings. The faculty advisors for the event were Jennifer Edmonds, associate dean of the Sidhu School of Business;  Morgan Clevenger, assistant professor of entrepreneurship; and Anshu Arora, associate professor of marketing. Approximately 69 students participated in the Research Day presenting their research posters and presentations.

The undergraduate award winners were:

  • Sidhu School Dean’s Award for Best Conference Research Presentation, Christine Walsh and Jordan Lindley for their research, “Ballin’ the Pinball Way: Conceptualizing the W.A.L.L.I.N Framework for Analyzing the Transition from Linear to Collaborative Social Media Advertising and Learning”
  • Best Conference Posters, tie for first place, Casey Galloway, and Mariah Curtis   for their research, “How does Social Media Advertising Relate to CASMAR Social Commerce Framework in Higher Education? A Focus on Social Media Driven Student-Centered Learning;” and Christine Walsh, and Jordan Lindley for their research, “Ballin’ the Pinball Way: Conceptualizing the W.A.L.L.I.N Framework for Analyzing the Transition from Linear to Collaborative Social Media Advertising and Learning”
  • Best Conference Posters, second place, Aislinn Speranza and Patrice Lonardi for their research, “Travelocity, Expedia, or Orbitz . Examining Social Media Customer Reliability through electronic-Word-of-Mouth (eWOM) Reviews and Interpersonal Closeness”
  • Best Conference Posters, third place, Michael Murphy and Nicholas Coyne for their research, “What Do You Share? Differences between Sharing Positive versus Negative Information through Word-of-Mouth on Social Media”

The graduate award winners were:

  • Sidhu School Dean’s Award for Best Conference Research Presentation, Saidat Abidemi Sanni and Brian Leemoon for their research, “The SANLEE Contingency Framework for Optimizing Social Commerce”
  • Sidhu School Dean’s Award for Best Conference Research Poster, Saidat Abidemi Sanni and Brian Leemoon for their research, “The SANLEE Contingency Framework for Optimizing Social Commerce”
  • Best Conference Posters, first place, Snehapriya Bharatha, Justin Marino and Justine Seely for their research, “C an Brand Related User-Generated Content Provide Effective Social Media Advertising?”
  • Best Conference Posters, second place, Kelly Herbst and Ashley Turner for their research, “E=MC²: How to Transform Social Media into “Social”? Establishing an Expressive Individuality in Social Media Advertising with Collaborative Communities”
  • Best Conference Posters, third place, Alec Wizar and Cody Logan for their research, “Connected Across Borders: The Importance of Image Transferability in International Social Media Advertising”

Students show off their poster at Sidhu Research Day. 

Christine Walsh and Jordan Lindley present for their research, “Ballin’ the Pinball Way: Conceptualizing the W.A.L.L.I.N Framework for Analyzing the Transition from Linear to Collaborative Social Media Advertising and Learning.” They received the Sidhu School Dean’s Award for Best Conference Research Presentation, and they also tied for best conference poster.

 Students show off their poster at Sidhu Research Day.   

Casey Galloway, and Mariah Curtis present for their research, “How does Social Media Advertising Relate to CASMAR Social Commerce Framework in Higher Education? A Focus on Social Media Driven Student-Centered Learning." The duo tied for first place with fellow classmates for Best Conference Posters.

Grad students receive award from Dean of Jay S. Sidhu school.

Dean Abel O. Adekola gives graduate students Saidat Abidemi Sanni and Brian Leemoon the Sidhu School Dean’s Award for Best Conference Research Presentation and Poster for their research,  “The SANLEE Contingency Framework for Optimizing Social Commerce.”


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