Wilkes University


Wilkes University Family Business Alliance Executive Director Named Fellow By Family Firm Institute

Leading Global Family Enterprise Membership Association Awards Distinguished Certificate

Lanie Jordan, executive director of the Wilkes University Family Business Alliance, was named a fellow of the Family Firm Institute at its 2015 Global Conference, Oct. 21-24 in London, England. Jordan earned the additional designation of ACFBA – Advanced Certificate in Family Business Advising. Family Firm Institute Fellow status signifies that Jordan has completed an advanced program of study as part of the Family Firm Institute’s Global Education Network, presented at the institutes annual conferences, or published in its publications, and has been a member of the organization for more than 10 years.

The certificate is presented to individuals who have achieved comprehensive professional knowledge and gained significant expertise that can be used as value to family business owners and family wealth clients. This distinction ensures that the highest standards in professional best practices will be implemented.  The Family Firm Institute Global Education Network Advanced Certificate in Family Business Advising is designed to increase awareness and exposure to concepts, skills and knowledge necessary to optimize effectiveness as family business advisors and consultants. 

Jordan joined the Wilkes University Family Business Alliance as executive director in 2013. Previously, she was director of sales support, education and training for Benco Dental Company, where she was responsible for developing and implementing on-going training for all aspects of sales, account management, product demonstrations and telemarketing. Prior to that, she held management and sales positions at Dolphin Imaging in Chatsworth, Calif., and GAC International Inc. in Bohemia, N.Y.

Jordan has been a guest speaker for hundreds of sales teams, universities and study clubs across the United States, Canada, Puerto Rico, Hawaii and Sweden. She is an active member of the Sales Management Association and American Management Association. Jordan has also served as executive director for The Center for Sales Excellence. She was a contributor to two books, 10 Steps To Effective Teams, published as part of the American Society for Training and Development’s 10 Step Series, and Fortify Your Sales Force, published by Pfeiffer.

“Through obtaining Fellow status, Lanie Jordan has gained a deeper understanding of the needs of family-owned enterprises and the many roles family business and non-family members play,” said Judy Green, President of the Family Firm Institute.

The Family Firm Institute (www.ffi.org), an international professional membership organization of over 1800 individuals and organizations across 88 countries, is dedicated to providing interdisciplinary education and networking opportunities for family business and family wealth advisors, consultants, educators and researchers.  It works to increase public awareness and broaden the understanding of trends and developments in the family business and family wealth fields.  As the dominant form of business organization worldwide, family businesses make a unique contribution to the social vitality and economic wealth of communities. 

The Family Business Forum provides information, insights and strategies, which enable local family businesses to greatly improve their odds of maintaining and growing a profitable business, and successfully transfer management and ownership.