Wilkes University


Advertising Guru Ken Carbone Reveals 'What Drives an Entrepreneur' Sept. 17 at Wilkes University

WILKES-BARRE, PA. (2014) – Celebrated graphic designer, entrepreneur and author Ken Carbone knows what it’s like to start a career armed with little experience but plenty of ambition. He knows the questions that come with the territory: Am I built for corporate life? Do I need the security of a regular paycheck? Or do I roll the dice and go it alone?

Carbone, co-founder of the graphic design firm Carbone Smolan Agency, will answer those questions for themselves, when he presents “Fame, Fortune, Fun & Freedom: What Drives an Entrepreneur” on Wednesday, Sept. 17 at 7:30 p.m. This event, which includes a book signing, is open to the public and will take place in Henry Student Center ballroom.

At 25, Carbone took a giant leap of faith and started a business in New York City. Now almost 40 years later, Carbone and his partners continue to embrace the spirit of entrepreneurship and its inevitable risks and rewards. His highly visual presentation demonstrates what it takes to collaborate with elite brands such as Mandarin Hotels, Credit Suisse and the Louvre Museum, sustain a successful business, and also enjoy doing it every single day.
 Carbone is the author of “The Virtuoso: Face to Face with 40 Extraordinary Talents” and co-author of “Dialog: What Makes a Great Design Partnership.” The latter celebrates his 35-year collaboration with business partner Leslie Smolan. He is also professor at the School of Visual Arts in New York City, and is a featured blogger for Fast Company magazine as well as Huffington Post.
As a member of the prestigious Alliance Graphique International (AGI) and the AIGA, the professional association for design, Carbone’s work has been recognized by the AIGA, Print, Graphis, Idea, Communication Arts, ID and the New York Art Directors Club. He is a recipient of the 2014 AIGA Medal, awarded to individuals in recognition of their exceptional achievements, services or other contributions to the field of design and visual communication.