Wilkes University


The following is a list of courses for entrepreneurship majors to complete a Bachelor of Business Administration degree from Wilkes University.

ENT 153.  Management Foundations
Management Foundations provides the framework for further study in accounting, business administration, and entrepreneurship programs. Functional areas of management are examined. 

ACC 161. Financial Accounting and Decision Making
This is a study of the nature, function, and environment of accounting, including the accounting information system, account analysis, and decision-making. The course provides an understanding of accounting issues and objectives for proper interpretation and analysis of financial accounting information.

ACC 162. Managerial Accounting and Decision Making
Managerial accounting is an internal tool used to generate information for managerial planning and control. Students will develop an understanding of operating and capital budgets, standard costs, incremental concepts, relevant costs, transfer pricing, and responsibility and profit center reports as a means of analysis as well as techniques of measurement.

EC 101. Principles of Economics I
Presents basic economic problems and shows how these problems are solved in a free enterprise economy; the effects of the increasing importance of the economic role of government; the nature of national income and the modern theory of determination; how money and backing, fiscal policy, and monetary policy fit in with income analysis and keep the aggregate system working. The course deals mainly with macroeconomic problems. 

EC 102. Principles of Economics II
Based upon a broad microeconomic foundation concentrating on such units as the consumer, the firm, and the industry. A general view of the free market system; the economics of the firm and resource allocation under different market structures; production theory; pricing and employment resources; economic growth and development.

MTH 101. Problem Solving Using Math
An introduction to the methodology of mathematical modeling as a technique in working towards the solution to real world problems. In an effort for the non-specialist to gain an appreciation of the use of mathematics in our society, topics are selected from among the following: basic voting theory, fair division schemes, routing problems, population growth, and descriptive statistics and probability.

ENT-201. Nature and Essence of Entrepreneurship
Credits: 3

An introduction to entrepreneurs and self-career creation in small and large entrepreneurial organizations. The importance of entrepreneurs in the local, national, and world economies and personal characteristics of successful entrepreneurs will be studied. Guest speakers and a case study are included.

Prerequisites: ENT 152 or BA 153

MKT-221. Marketing
Credits: 3

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

ENT-252. The Entrepreneurial Leader
Credits: 3
Examines leadership characteristics and behaviors of entrepreneurs. Emphasis on authentic and integrity-based leadership, role of emotional intelligence, and effective leadership strategies in entrepreneurial environments.

BA-335. Law and Business
Credits: 3

This course provides a foundation for understanding how the law functions; the laws protecting consumers and employees; and the law of contracts, sales, and business organizations.

ENT 321- Analyzing Markets and Competition
Credits: 3

In-depth study of identification and assessment of markets and competition. Sources of information, key analytical techniques, and evaluation strategies are examined.

Prerequisites: MKT 221/321

FIN-240. Introduction to Finance
Credits: 3

This course introduces basic principles of finance including cash flow, financial ratios, time value of money, stock and bond valuation, capital structure and cost of capital.

MGT-358. International Business
Credits: 3

An introduction to the field of international business. Topics include the empirical dimensions of the world economy, business enterprise in international trade, trade channels, effects of economic, political, and social environment on international management problems of international operations, and the role of government in fostering international business. A substantial amount of writing is required.

Pre-Requisites: MGT-251

ENT-461. Practicing Entrepreneurship
Credits: 3

Advanced essentials and elements of becoming an entrepreneur, or intrapreneur, will be examined through current classic 'real life' entrepreneurial case readings and entrepreneur and guest faculty lectures. Students will create their own entrepreneurial enterprise as a team project.

Prerequisites: Senior Standing, ENT 201, or permission of the instructor.

BA 336. Advanced Topics in Business Law
Credits: 3

This course provides students with an understanding of select advanced topics in law, specifically those that have the greatest impact on business and accounting.

ENT 203.  Opportunity Identification: Innovation and Creativity
Credits: 3

An introduction to the creative and innovative processes. Emphasis on forms of creativity and how they are interrelated, psychology and behavioral aspects of creativity, recognizing creativity, and the practice of managing innovation and creativity in different environments. Direct experience with two or more forms of creativity.

ENT 342.  Entrepreneurial Finance
Credits: 3

The study of the financial dimensions of launching and growing ventures. Topics include financial characteristics and requirements of growth, venture capital, angel capital and private investment, equity markets and public offerings, and specialized funding programs.

ENT 385.  Opportunity Assessment: Technical, Economic and Market Feasibility
Credits: 3
Theory and practice of assessing market, economic, and technical feasibility. Use of project management techniques to develop an in-depth feasibility analysis plan for expected outcomes.

MGT 309.  Business Correspondence and Reports
Credits: 3
An emphasis on written communications: practice in writing major classification of business letters; persuasive requests and refusals; and inquiry, order, sales, application, credit, collection, and goodwill letters. Investigative techniques of research and analytical report writing. 

MGT 356.  The Social Responsibility of Business
Credits: 3

A course dealing with the problems faced by managers in responding to issues such as the kinds and extent of social responsibility to be assumed by businesses, employee rights, consumerism, and the balance of public and private interests. 

Must complete two of the following courses:

MKT 322. Advertising
Credits: 3

A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness.  

MKT 327. Marketing Seminar
Credits: 3

In-depth examination of selected issues and problems in marketing. Specific topics alternate depending on student and faculty interests in areas such as marketing strategy formulation, marketing research, new product development, international marketing, and sports marketing.

MKT 328. Consumer Behavior
Credits: 3

This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning.  

MKT 198/298/398. Topics in Marketing

Topics in Marketing Lectures on subjects of special current interest in business that are not covered in other courses.  

ENT 384. Small Business Consultancy

Credits: 3

Teams of students diagnose, analyze, and recommend solutions for problems defined by small business clients. Course requires students to apply a range of classroom skills in a real situation and present oral and written reports to the client firm. 

ENT 395/396. Independent Research

Credits: 1-3

Independent study and research for advanced students in the field of the major under the direction of a staff member. A research paper at a level significantly beyond a term paper is required. 

ENT 198/298/398. Entrepreneurship Topics

Credits: Variable

Special offerings designed to introduce students to subjects of current interest in entrepreneurship.

ENT-362. Internship
Credits: 3 or 6

The course content provides an on-the-job multi-discipline experience assisting a working local entrepreneur in the development and operation of a business enterprise.


PPD 101.  Personal and Professional Development I
One credit
The PPD Series begins with Personal and Professional Development 101, which adds value and depth to your learning program by explicitly targeting personal and professional competency assessment, development, practice and evaluation with a strong emphasis on self-awareness, working in teams, and an introduction to emotional intelligence competencies.

PPD 201.  Personal and Professional Development III
One credit
Special studies and experiences in career focused areas of personal and professional development. The one-credit courses vary each semester and are taught by subject matter experts.

PPD 301.  Personal and Professional Development V
One credit
Special studies and experiences in career focused areas of personal and professional development. The one-credit courses vary each semester and are taught by subject matter experts. 

PPD 401.  Personal and Professional Development VII
The PPD Series adds value and depth to your learning program by targeting personal and professional competency assessment, development, practice, and evaluation. PPD-401 continues the Life Plan and prepares students for development of a Personal Learning Plan. Emphasis will be on continuous portfolio and résumé development, interview skills, and job search strategies.


Core Requirements and Equivalencies