Wilkes University

Sports Management

Sports Management Major

Coordinator: Dr. Woojun Lee

Total minimum number of credits required for a Major in Sports Management leading to the Bachelor of Business Administration degree — 125.

The Sports Management major provides students with the opportunity to develop expertise in business management applied to the world of sport and recreation. As sports have evolved into an integral part of the American culture, the operations of sport programs have become more sophisticated and complex. Managers of sport programs and sport/recreational facilities must become familiar with the intricacies of sport/recreational activities and be effective as business professionals. 

Requirements for the Sports Management Major (36 credits total) 

Each student with a major in Sports Management must complete the following 27 credits:

SM-201 – Introduction to Sports Management

3

SM-261 - Sport Psychology Or  SOC-261 – Sociology of Sport

3

SM-325 – Sport Marketing

3

SM-341 - Sport Finance and Economics

3

SM-355 – Facility Management

3

BA-337 – Legal Aspects of Sports/Event Management

3

SM-461 - Capstone in Sport Management

3

SM-462 - Sports Management Internship 3
SM-466 - Advanced Sports Management Internship 3

Each student with a major in Sports Management must complete

9 credits from the following list:

SM-198 / SM-298 / SM-398 - Topics in Sports Management

3

COM-302 – Fundamentals of Public Relations

3

COM-303 – Organizational Communication

3

HL-201 – Introduction to Hospitality

3

HL-353 – Human Resource Management in the Service Industry

3

LDR-201 – Introduction to Leadership

3

MKT-322 – Advertising

3

MKT-328 – Consumer Behavior

3

MKT-352 – Production and Operations Management

3

 

Sports Management Major- Required Courses and Recommended Course Sequence

First Semester

Credits

Fifth Semester

Credits

BA-151 – Integrated Management Experience I

3

SM-325 – Sport Marketing

3

CS-115 – Computers and Applications

3

BA-335 – Law and Business

3

HST-101 – Historical Foundations of the Modern World

3

FIN-240  - Introduction to Finance

3

ENG-101 – Composition

4

BA-319 Business Statistics

3

FYF-101 – First-Year Foundations

3

Science Distribution Requirement

3

PPD-101 – Personal & Professional Development I

1

PPD-301 – Personal & Professional Development V

1

Total Credits

17

Total Credits

16

 

 

 

 

Second Semester

 

Sixth Semester

 

BA-152 – Integrated Management Experience II

3

Major Elective # 1

3

COM-101 – Fundamentals of Public Speaking

3

Free Elective

3

MTH-101 – Solving Problems Using Math                       Or Higher level Mathematics

3

BA-354 - Organizational Behavior

3

Arts Distribution Requirement

3

BA-337 – Legal Aspects of Sport Management

3

Humanities Distribution Requirement

3

SM-341 - Sport Finance and Economics

3

Total Credits

15

Total Credits

15

 

 

 

 

Third Semester

 

Seventh Semester

 

ACC-161 – Financial Accounting & Decision Making

3

Major Elective #2

3

EC-101 – Principles of Economics I

3

Free Elective

3

SM-201 – Introduction to Sports Management

3

SM-355 - Facility Management

3

MGT-251 – Management of Organizations and People

3

MGT-358 - International Business

3

Science Distribution Requirement

3

SM-462 – Sports Management Internship

3

PPD-201 – Personal & Professional Development III

1

PPD-401 – Personal & Professional Development VII

1

Total Credits

16

 Total Credits

 16

 

 

 

 

Fourth Semester

 

Eighth Semester

 

ACC-162 – Managerial Accounting & Decision Making

3

Major Elective # 3

3

EC-102 –Principles of Economics II

3

Free Elective

3

MKT-221 – Marketing

3

SM-461 – Capstone in Sports Management

3

SM-261 – Sport Psychology

3

SM-466 – Advanced Sports Management Internship

3

Social Science Distribution Requirement

3

 

 

Total Credits

15

 Total Credits

 12

SM

SM-201. Introduction to Sports Management

Credits: 3
Terms Offered: Fall,Spring,Summer

This course is an introduction to the field of sport management. The course examines the historical development, current trends, best practices, and future trends of sport management. 

Pre-Requisites
BA-152 or BA-153 with a minimum grade of 2.0.

SM-261. Sport Psychology

Credits: 3
Terms Offered: Spring

Sport Psychology course is designed to help students learn the theoretical concepts, research and intervention skills in the psychology of sport and exercise. Students will learn different approaches to understand and evaluate psychological aspects of sport performance. 

Pre-Requisites
SM-201 with a minimum grade of 2.0

SM-325. Sport Marketing

Credits: 3
Terms Offered: Fall

Sport Marketing course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing.  

Pre-Requisites
SM-201 with a minimum grade of 2.0

SM-341. Sport Finance and Economics

Credits: 3
Terms Offered: Spring

Sport Finance and Economics course provides a comprehensive synopsis of the application of financial and economic management used in the sport organization decision making context from both a macro and micro level.

Pre-Requisites
SM-261 or SOC-261  with a minimum grade of 2.0

SM-355. Facility Management

Credits: 3
Terms Offered: Fall

Facility Management course is designed to provide students the opportunity to learn multiple aspects of sport facilities and the management of events held at these facilities. Students will gain an understanding of the breadth and complexity of facility planning issues in sport, and the tools necessary to effectively plan and manage sport facilities through hands on, experiential exercises coupled with classroom lectures, discussions, and guest speakers.

Pre-Requisites
SM-201 with a minimum grade of 2.0

SM-461. Capstone in Sport Management

Credits: 3
Terms Offered: Fall,Spring
This capstone class is the final course in the degree sequence for students majoring in Sports Management. Students will review, assess, and apply the concepts they have learned during undergraduate studies through the creation of a customized graduation portfolio.
Pre-Requisites
SM-325 with a minimum grade of 2.0

SM-462. Sports Management Internship

Credits: 3
Terms Offered: Fall,Spring,Summer

This course is designed to help students gain practical, hands on experience in the sport management field. Students will work directly with sport management professionals applying curricular theory and principles to real life situations.

Pre-Requisites
SM-201 with a minimum grade of 2.0

SM-466. Advanced Sports Management Internship

Credits: 3
Terms Offered: Fall,Spring,Summer

This course is designed to help students gain practical, hands on experience in the field of sports. Students will work directly with sport management professionals at a sport organization.

Pre-Requisites
SM-341 with a minimum grade of 2.0

Management

MGT-209. Business Correspondence and Reports

Credits: 3

An emphasis on written communications: practice in writing major classification of business letters; persuasive requests and refusals; and inquiry, order, sales, application, credit, collection, and goodwill letters. Investigative techniques of research and analytical report writing.

MGT-251. Management of Organizations and People

Credits: 3

Introduction to the theory and practice of managing organizations, including planning, organizing, and controlling. Interdisciplinary in nature, social and ethical dimensions of managing are examined.

Pre-Requisites

Either ACC, BA, ENT 151 or BA 153

MGT-257. Management Information Systems

Credits: 3

This course introduces the fundamental concepts underlying the design, implementation, control, and evaluation of business-oriented computer based information systems, office automation, information reporting, and decision making.

Pre-Requisites

MGT-352. Production and Operations Management

Credits: 3
Terms Offered: Spring

Principles of decision-making, systems design, introduction to quantitative tools of analysis, and fundamentals of production, inventory, financial, and distribution management.

Pre-Requisites

MGT-353. Human Resource Management

Credits: 3
Terms Offered: Fall

This course focuses on introducing the student to the theories, practices, problems, and legislation relevant to attracting, selecting, developing, compensating, and effectively using human resources in organizations.

Pre-Requisites

MGT-354. Organizational Behavior

Credits: 3

A behavioral science approach to understanding individual, formal, and informal group behavior, macro- and micro-organizational structures, motivation and leadership theories, group influences, conflicts, decision-making, and communication, with emphasis on behavioral science applications in developing organizational effectiveness.

Pre-Requisites

MGT-356. The Social Responsibility of Business

Credits: 3

A course dealing with the problems faced by managers in responding to issues such as the kinds and extent of social responsibility to be assumed by businesses, employee rights, consumerism, and the balance of public and private interests.

Pre-Requisites
MGT-251 and junior standing.

MGT-357. Business Transformations in the Digital Economy

Credits: 3

This course is designed to help students understand how the digital economy forces companies to rethink their business strategies--and architect processes, products, and information differently. Topics will allow for the development of problem solving abilities using business analytics and intellectual curiosity using radical openness in the workplace.  The course content will incorporate cases in business, and it will seek to create an understanding of big data, culture and ubiquitous technologies.  Students will also understand how to thinking critically and to make decisions using internal and external sources of data.

Pre-Requisites

MGT-358. International Business

Credits: 3

An introduction to the field of international business. Topics include the empirical dimensions of the world economy, business enterprise in international trade, trade channels, effects of economic, political, and social environment on international management problems of international operations, and the role of government in fostering international business. A substantial amount of writing is required.

Pre-Requisites
MGT-251 and senior standing.

MGT-397. Seminar

Credits: 1-3

Marketing

MKT-221. Marketing

Credits: 3
Terms Offered: Fall,Spring,Summer

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

Pre-Requisites
BA-152 or BA-153 with a minimum grade of 2.0

MKT-322. Advertising

Credits: 3
Terms Offered: Fall,Spring

A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-324. Retailing

Credits: 3
Terms Offered: Fall

A basic course that discusses opportunities in retailing, types of retail institutions, problems of store policy and store location, study of organizational structure of department stores, and organization and functions of all store divisions. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-326. The Selling Process

Credits: 3
Terms Offered: Fall

Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles, and sales management skills appropriate to the business interaction.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-327. Marketing Seminar

Credits: 3
Terms Offered: Spring

In-depth examination of selected issues and problems in marketing. Specific topics alternate depending on student and faculty interests in areas such as marketing strategy formulation, social media marketing, marketing research, new product development, international marketing, and sports marketing.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-328. Consumer Behavior

Credits: 3
Terms Offered: Spring

This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-357. Global eBusiness

Credits: 3
Terms Offered: Fall

This course provides students with solid experience in creating market data-driven strategies for the future success of a business. More than ever before, marketers are responsible for getting results and for generating the appropriate metrics to determine whether their objectives were achieved. The course examines an application of statistical and information analysis to marketing decisions defined as ‘Marketing Analytics’ in electronic environments.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-462. Marketing Internship

Credits: 3
Terms Offered: Fall,Spring,Summer

The marketing internship is designed to provide students with advanced instruction and professional experience. Through a work-based learning experience, students gain an understanding of the internship site’s work, as well how it potentially relates to their academic study in a real business setting.

Pre-Requisites
MKT-221 and MGT-251 with a minimum grade of 2.0

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