Wilkes University

Marketing

MKT-221. Marketing

Credits: 3
Terms Offered: Fall,Spring,Summer

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

Pre-Requisites
BA-152 or BA-153 with a minimum grade of 2.0

MKT-322. Advertising

Credits: 3
Terms Offered: Fall,Spring

A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-324. Retailing

Credits: 3
Terms Offered: Fall

A basic course that discusses opportunities in retailing, types of retail institutions, problems of store policy and store location, study of organizational structure of department stores, and organization and functions of all store divisions. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-326. The Selling Process

Credits: 3
Terms Offered: Fall

Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles, and sales management skills appropriate to the business interaction.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-327. Marketing Seminar

Credits: 3
Terms Offered: Spring

In-depth examination of selected issues and problems in marketing. Specific topics alternate depending on student and faculty interests in areas such as marketing strategy formulation, social media marketing, marketing research, new product development, international marketing, and sports marketing.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-328. Consumer Behavior

Credits: 3
Terms Offered: Spring

This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-357. Global eBusiness

Credits: 3
Terms Offered: Fall

This course provides students with solid experience in creating market data-driven strategies for the future success of a business. More than ever before, marketers are responsible for getting results and for generating the appropriate metrics to determine whether their objectives were achieved. The course examines an application of statistical and information analysis to marketing decisions defined as ‘Marketing Analytics’ in electronic environments.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-462. Marketing Internship

Credits: 3
Terms Offered: Fall,Spring,Summer

The marketing internship is designed to provide students with advanced instruction and professional experience. Through a work-based learning experience, students gain an understanding of the internship site’s work, as well how it potentially relates to their academic study in a real business setting.

Pre-Requisites
MKT-221 and MGT-251 with a minimum grade of 2.0

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