Wilkes University

Marketing

MKT-221. Marketing

Credits: 3
Terms Offered: Fall,Spring,Summer

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

Pre-Requisites
BA-152 or BA-153 with a minimum grade of 2.0

MKT-322. Advertising

Credits: 3
Terms Offered: Fall,Spring

A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-324. Retailing

Credits: 3
Terms Offered: Fall

A basic course that discusses opportunities in retailing, types of retail institutions, problems of store policy and store location, study of organizational structure of department stores, and organization and functions of all store divisions. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-326. The Selling Process

Credits: 3
Terms Offered: Fall

Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles, and sales management skills appropriate to the business interaction.

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-327. Seminar in Social Media Marketing

Credits: 3
Terms Offered: Fall

This course provides an in-depth examination of social media marketing, which is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads and build meaningful relationships with customers. Students will learn how to utilize new and constantly updated social media marketing strategies for businesses, and lead discussion of implementing a successful business strategy for Facebook, Instagram, Twitter, Snapchat, Pinterest, Linkedln and etc. 

MKT-328. Consumer Behavior

Credits: 3
Terms Offered: Spring

This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-357. Digital Marketing

Credits: 3
Terms Offered: Fall

This course focuses on principles of digital marketing from botb business and consumer perspectives. More than ever before, marketers are responsible for getting results and for generating the appropriate metrics to determine whether their objectives were achieved. This course teaches students critical skills such as search engine optimization, website analytics, pay-per-click advertising, and social media marketing. It provides students with solid experience in creating market data-driven strategies for the future success of a digital business. 

Pre-Requisites
MKT-221 with a minimum grade of 2.0

MKT-419. Marketing Research Analytics

Credits: 3

This course provides an introduction to marketing research and data analytics. This course examines the role of marketing research in the firm, global and ethical dimensions of research, different research designs, data collection procedures, sampling issues, fundamental (and some more advanced) data analysis techniques, and so on. A practical approach is adopted in this course. In addition to learning fundamental constructs and principles of marketing research, students will focus on learning tools and skills necessary for solving business problems and exploiting business opportunities. 

Pre-Requisites
 

MKT-462. Marketing Internship

Credits: 3
Terms Offered: Fall,Spring,Summer

The marketing internship is designed to provide students with advanced instruction and professional experience. Through a work-based learning experience, students gain an understanding of the internship site’s work, as well how it potentially relates to their academic study in a real business setting.

Pre-Requisites
MKT-221 and MGT-251 with a minimum grade of 2.0

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