Wilkes University

Business Essentials Certificate

Business Essentials Certificate

The Business Essential Certificate is for students who wish to enhance their understanding of the business world.   The certificate will allow students considering completing the MBA program, an opportunity to earn a certificate by completing MBA core courses.

Admissions Requirements

Applications are invited from individuals who have earned undergraduate or graduate degrees in any discipline or field of study. To be considered for admission, the applicant must submit the following to the Graduate Admissions Office:

  • A completed graduate application for admission.
  • A complete set of official undergraduate transcripts as evidence of an earned baccalaureate degree from an accredited institution of higher education.

Required Courses

Students will be required to complete MBA 512, MBA 520, MBA 550, and either MBA 540 or MBA 560

This course describes how to use a collection of quantitative techniques to analyze data and introduces students to basic concepts in probability and statistics relevant to managerial decision making. ​After understanding how to use Microsoft Excel to formulate, analyze and solve general business problems, students focus on how to construct and use spreadsheet models based on topics from statistics​. ​ ​Topics include probability distributions, sampling, estimation and testing, regression and correlation, and time series and forecasting. Course activities may include case analyses, research, application of advanced techniques, and/or utilization of various information technologies. ​ Prerequisite: MBA 501.

This course presents a strategic foundation for marketing decision-making. It seeks to develop students' understanding and implementation of key marketing strategies such as internal and external environmental analysis, product targeting and positioning, branding, pricing, distribution, and promotion. Emphasis is placed on written and verbal communications skill development.

Organizations function in a dynamic, complex environment that must balance resource utilization with organizational and societal relevance. This course considers both internal (closed) systems and external (open) systems. This course will review internal systems such as structure, human capital, management, operating policies, employee ethics, and fiscal responsibility as well as external capacities such as industry functionality and compliance, governmental standards and reporting, competitive considerations, technology, market functionality and new media, and strategic response mechanisms.

A survey of the tools and techniques currently employed by financial decision makers when evaluating organizational performance and developing future courses of action. Emphasis will be placed upon working capital management and capital budgeting techniques. Prerequisite: MBA 504.

A basic understanding of both internal and external accounting principles and techniques with appropriate application to decision models. Financial and managerial accounting concepts and issues are considered from the viewpoint of the report users. Prerequisite: MBA 506.