Wilkes University

Sports and Event Management

Sports and Event Management Major

A degree in sports and event management from Wilkes University is uniquely designed for students interested in business careers involving sporting events, concerts, event planning and theatrical productions.

As a student in the program you will learn to work collaboratively to tackle challenges; assess, collect, analyze and apply data effectively and efficiently; and develop ways to meet organizational goals and deadlines while leveraging assets for marketing, resources and programming.

As sports have evolved into an integral part of the American culture, the operations of sport programs have become more sophisticated and complex. Managers of sport programs and sport/recreational facilities must become familiar with the intricacies of sport/recreational activities and be effective as business professionals.

This program recognizes the entrepreneurial spirit is not solely contained in business and is a natural fit for a second major or minor to students in communication studies.

The Jay S. Sidhu School of Business and Leadership is proud to announce the transformation of the prior 80,000 square-foot University Center on Main building into the new state-of-the-art Business School.  The $3 million renovation was designed by a collaboration of ideas among faculty, staff, students, and administration with our professional architect. 

The school houses a financial market trading room that simulates a New York Stock Exchange trading floor complete with an electronic stock ticker. Additionally, seven smart classrooms, faculty offices, meeting rooms for students and student club space are included for collaboration of ideas and projects. The Business School provides the ideal setting for a distinctive program that includes both academic coursework as well as classes that focus on personal and leadership development.

The building allows space for extracurricular activities, encourages academic integration among faculty and students, and a space with the best technology and environment for success.

Students in the sports and event management major are required to complete an internal internship with a Wilkes University entity such as the athletics department or the Darte Center for Performing Arts, in addition to an external internship. The internal Wilkes internship experience, coupled with small classes and strong programmatic emphasis on mentoring, should give Wilkes students an edge in competing for internships with potential employers.

Though the sports and event management program launched in fall 2014, Sidhu School students have often long interned at regional sports venues such as the Pocono Dome; Wilkes-Barre/Scranton Penguins, the American Hockey League affiliate of the Pittsburgh Penguins; and the Scranton/Wilkes-Barre RailRiders baseball team, the Triple-A affiliate of the New York Yankees.

The degree in sports and event management can help prepare students for careers in:

  • managing athletic and performing arts facilities,
  • sports medicine
  • coaching
  • directing athletics
  • event planning and communications.

The Jay S. Sidhu School of Business and Leadership is accredited by the Accreditation Council for Business Schools & Programs

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