|
||||||||||||
|
|
BA 151. INTEGRATED MANAGEMENT EXPERIENCE I THREE CREDITS Integrated Management Experience is a two-semester sequence that takes you through the entrepreneurial process from creating a business concept to planning the venture to launching and operating the business to harvest and closure of the firm. You learn how businesses plan and operate through the study of functional areas such as marketing, management, human resources, accounting and finance, and operations. Most importantly, you will learn and experience how the pieces fit together through integrating the functional areas and tracking information and performance using financial accounting principles. (Same as ACC 151 and ENT 151) BA 152. INTEGRATED MANAGEMENT EXPERIENCE II THREE CREDITS Integrated Management Experience is a two-semester sequence that takes you through the entrepreneurial process from creating a business concept to planning the venture to launching and operating the business to harvest and closure of the firm. You learn how businesses plan and operate through the study of functional areas such as marketing, management, human resources, accounting and finance, and operations. You develop a clear understanding of the importance of accounting cycles and how financial accounting principles provide not only information, but an integrating thread for all types of organizations. (Same as ACC 152 and ENT 152) Prerequisite: ACC/BA/ENT 151. BA 230. MONEY AND BANKING THREE CREDITS A study of money credit, and banking operations. Monetary standards, development of the American monetary and banking system. Recent developments in other financial institutions. Central banking and the Federal Reserve System; instruments of monetary control; international monetary relationships. (Cross-listed as EC 230). BA 233. THE LEGAL ENVIRONMENT OF BUSINESS THREE CREDITS This course provides a foundation for business managers to operate within the legal environment in which all businesses in our society function. It provides an overview of law and our legal system, the lawmaking and adjudicatory processes, and the roles of economic, social, and political forces in the shaping of constraining legal rules and regulations. BA 234. BUSINESS LAW THREE CREDITS An in-depth study of contracts, commercial transactions, the Uniform Commercial Code, business organizations, property law, liability and accountants, and debtor-creditor relationships. Provides the necessary legal background for those entering the accounting profession. BA 257. MANAGEMENT INFORMATION SYSTEMS THREE CREDITS This course introduces the fundamental concepts underlying the design, implementation, control, and evaluation of business-oriented computer based information systems, office automation, information reporting, and decision making. BA 309. BUSINESS CORRESPONDENCE AND REPORTS THREE CREDITS An emphasis on written communications: practice in writing major classification of business letters; persuasive requests and refusals, inquiry, order, sales, application, credit, collection, and goodwill letters. Investigative techniques of research and analytical report writing. Designated writing intensive. BA 319. BUSINESS STATISTICS THREE CREDITS An introduction to the primary tools of research in business and economics; the collection, summarization, analysis, and interpretation of statistical findings relevant to business decisions. Two hours of lecture and one hour of individualized laboratory. Topics covered will include, but not be limited to, descriptive statistics, probability, sampling theory, hypothesis testing, and regression and correlation analysis. (Crosslisted as EC 319.) BA 321. MARKETING THREE CREDITS An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels and promotion. BA 322. ADVERTISING THREE CREDITS A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness. Prerequisite: BA 321. BA 324. RETAILING THREE CREDITS A basic course that discusses opportunities in retailing; types of retail institutions; problems of store policy, store location; study of organizational structure of department stores; organization and functions of all store divisions. Prerequisite: BA 321. BA 326. THE SELLING PROCESS THREE CREDITS Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles and sales management skills appropriate to the business interaction. Prerequisite: BA 321. BA 327. MARKETING SEMINAR THREE CREDITS In-depth examination of selected issues and problems in marketing. Specific topics alternate depending on student and faculty interests in areas such as marketing strategy formulation, marketing research, new product development, international marketing and sports marketing. Prerequisite: BA 321. BA 328. CONSUMER BEHAVIOR THREE CREDITS This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning. Prerequisite: BA 321. BA 341. MANAGERIAL FINANCE THREE CREDITS A study of the financial theories and decision-making models relating to: financial analysis and planning; working capital management; cash budgeting; capital asset acquisitions; capital asset financing; cost of capital; capital structuring; acquisitions; divestitures; and reorganizations. Junior/Senior standing recommended. BA 342. PROPERTY AND LIFE INSURANCE THREE CREDITS A study of principles of life, health, property, and liability insurance applied to the needs of individuals and organizations Prerequisite: BA 341. BA 343. INVESTMENTS AND PORTFOLIO MANAGEMENT THREE CREDITS A survey of the features and characteristics of investment instruments; the operation and regulation of security markets; the techniques of security analysis and valuation; financial intermediaries; modern and traditional portfolio theory and management. Junior/Senior standing recommended. BA 345. LONG-RANGE FINANCIAL PLANNING THREE CREDITS A survey of the tools and techniques currently employed by financial decision-makers when evaluating organizational performance and developing future courses of action. Emphasis will be placed upon long-range planning and capital budgeting techniques. Prerequisites: BA 341 and BA 343. BA 351. MANAGEMENT OF ORGANIZATIONS AND PEOPLE THREE CREDITS Introduction to the theory and practice of managing organizations, including planning, organizing, and controlling. Interdisciplinary in nature, social and ethical dimensions of managing are examined. Junior standing or ACC/BA/ENT 151 recommended. BA 352. PRODUCTION AND OPERATIONS MANAGEMENT THREE CREDITS Principles of decision-making, systems design, introduction to quantitative tools of analysis; fundamentals of production, inventory, financial, and distribution management. Prerequisite: BA 319 and BA 351. BA 354. ORGANIZATIONAL BEHAVIOR THREE CREDITS A behavioral science approach to understanding individual, formal, and informal group behavior; macro- and micro-organizational structures, motivation and leadership theories, group influences, conflicts, decision-making, communication, with emphasis on behavioral science applications in developing organizational effectiveness. Prerequisite: BA 351. BA 356. THE SOCIAL RESPONSIBILITY OF BUSINESS THREE CREDITS A course dealing with the problems faced by managers in responding to issues such as: the kinds and extent of social responsibility to be assumed by businesses, employee rights, consumerism, and the balance of public and private interests. Junior standing recommended. BA 358. INTERNATIONAL BUSINESS THREE CREDITS An introduction to the field of international business. The empirical dimensions of the world economy; business enterprise in international trade; trade channels; effects of economic, political and social environment on international management problems of international operations; the role of government in fostering international business. A substantial amount of writing is required. Prerequisite: BA 351 and senior standing. BA 361. BUSINESS STRATEGY AND DECISION-MAKING THREE CREDITS The first of a two-semester capstone experience. This course integrates the functional areas of business from the perspective of top management. Emphasis is on the role of management in the formation of strategic and long-range plans. Prerequisite: BA 321, BA 341, and BA 351. BA 362. PROFESSIONAL BUSINESS EXPERIENCE THREE OR SIX CREDITS This course is part of a two-semester professional business experience in which students apply their accumulated knowledge, skills, and abilities in a private or public organization related to the students' academic objectives and career goals. The course will include cooperative education, independent study, and/or an experiential component. (Credits in excess of three may be applied toward the degree's Free Elective requirement.). Prerequisite: BA 321, BA 341, and BA 351. BA 390. e-BUSINESS I THREE CREDITS The course is designed to help develop your knowledge and understanding of the fluid field of e-commerce. The Internet is a key platform facilitating commerce and communication on a global basis. After the slow introduction phase and the incredibly fast growth stage, e-commerce has matured and is transforming the value chain of virtually every industry in the United States. This course will provide you with the opportunity to learn and experience e-marketing, security and privacy issues associated with the legal/regulatory environment in cyberspace, and ethics and public policy issues. Prerequisites: BA 321, BA 351. BA 393 e-BUSINESS II THREE CREDITS The content and process of the capstone course provides a rigorous, integrative experience of all areas of management and transnational management in a variety of environments. Through lectures and discussions of articles, students are exposed to seminal theory on a given topic. In addition, topic-specific, integrative thinking and communication skills are developed throughout the discussions of the articles and cases. The main topics will include competitive strategy and formulation, industry analysis, globalization of management, information systems, e-commerce, manufacturing as a competitive strategy, horizontal and vertical integration, computer integrated manufacturing and capacity expansion. Prerequisites: BA 390, CS 383. BA 395-396. INDEPENDENT RESEARCH ONE TO THREE CREDITS Independent study and research for advanced students in the field of the major under the direction of a staff member. A research paper at a level significantly beyond a term paper is required. BA 399. COOPERATIVE EDUCATION ONE TO SIX CREDITS Professional cooperative education placement in a private/public organization related to the student's academic objectives and career goals. In addition to their work experience, students are required to submit weekly reaction papers and an academic project to a Faculty Coordinator in the student's discipline. Prerequisites: Sophomore standing, 2.0 cumulative average, consent of academic advisor, approval of placement by department chairperson. BA 198/298/398. TOPICS VARIABLE CREDIT Lectures on subjects of special current interest in business which are not covered in other courses. |
 |
