The mission of the Office of Marketing Communications and Government Relations is to develop marketing and communications strategies in cooperation with appropriate university departments to increase enrollment, fundraising and brand awareness among targeted audiences. Our charge is to provide advertising and public relations services that promote Wilkes programs and achievements to external and internal audiences. Our goal is to produce effective, award-winning publications and advertising, remain on the cutting edge of technology and advertising techniques, and implement consistent communications to grow enrollment, fundraising and brand awareness. We also strive to improve our individual abilities by seeking professional development and researching best practices that help us meet the quickly evolving needs and interests of the university community.
The mission and vision of the department is to support the University’s mission, and the enrollment and fundraising goals that are detailed in university’s Strategic Plan.