Wilkes University

Digital Design and Media Art, B.A. - Cognate Minor in Marketing

Recommended Course Sequence

First Semester

 

FYF-101 First-Year Foundations

3

ENG-101 Composition

4

ART-111 Fundamentals of Color & Design

3

Distribution Requirements

6

Total Credits

16

 

Second Semester

 

DDMA 101 / IM-101 Integrative Media Foundations I

3

BA-153 Management Foundations

3

CS-125 Computer Science I

4

Distribution Requirements

6

Total Credits

16

 

Third Semester

 

DDMA 201 / IM-201 Integrative Media Foundations II

3

ENT-201 Nature and Essence of Entrepreneurship

3

Elective

3

Distribution Requirements

6

Total Credits

15

 

Fourth Semester

 

DDMA 301 / IM-301 Principles of Motion & Layering

3

COM-102 Principles of Communication

3

ENG-202 Technical & Professional Writing

3

MKT-221 Marketing

3

Distribution Requirement

3

Total Credits

15

 

Fifth Semester

 

DDMA 302 / IM-302 Principles of Interactivity

3

DDMA 320 / IM-320 Concept Development & Processes

3

ENT-203 Opp. Id.: Innovation & Creativity

3

Distribution Requirement

3

Elective

3

Total Credits

15

 

Sixth Semester

 

DDMA 391 / IM-391 Integrative Media Project I

3

MKT-322 Advertising

3

Distribution Requirement

3

Elective

6

Total Credits

15

 

Seventh Semester

 

DDMA 392 / IM-392 IM Project II

3

DDMA 399 / IM-399 Cooperative Education

0 - 3

MKT-327] Marketing Seminar or

3

MKT-328 Consumer Behavior

 

Electives

9 - 6

Total Credits

15

Eighth Semester

 

DDMA 400 / IM-400 Integrative Media Portfolio Capstone

3

DDMA 399 / IM-399 Cooperative Education

0 - 3

Elective

12 - 9

Total Credits

15

Integrative Media

IM-198/289/398. Topics in Integrated Media

Credits: Varies with topic.

A study of topics of special interest not extensively treated in regularly offered courses.A study of topics of special interest not extensively treated in regularly offered courses.

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IM-101. Integrative Media Foundations I

Credits: 3

This course is an introduction and multiple media survey of artists, styles, and techniques influential in the development of contemporary media. Through this exposure and readings, a creative process will be developed and absorption will stimulate, motivate, and inspire a personal aesthetic vision. In addition, through intensive thought, analysis, and critique, we will explore media as it affects our society and our responsibility as media content generators.

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IM-201. Integrative Media Foundations II

Credits: 3

This course is an introduction to the foundational design principles as they apply to digital new media applications. Students will produce digital projects through the introductory application of various digital tools with a continued focus on the constant evolution of a personal aesthetic vision. A survey of new media applications, terminology, and techniques will be researched and discussed, along with our responsibility as communicators to mass media markets.

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Pre-Requisites

IM-255. Integrative Media Practicum

Credits: 1-2

One to Two creditsThe Department Practicum may be taken for one to two credits per semester. Students may earn credit for major roles and positions of major responsibility in the co-curricular activities in the Creative Production Studio, Studio 020. Credit for participation in these activities is optional, and voluntary participation (without credit) is also encouraged. The department, through the advisor or instructor of the activity, has the authority to approve or reject any contract for credit under this designation. Credits earned are applicable toward graduation, but do not count toward the requirements of the IM core. Written approval for credit must be by advisor or department chairperson.

IM-301. Integrative Media Principles of Motion and Layering

Credits: 3

This course will address the foundational concepts of assembling digital imagery, relational to short format projects, focusing on historical and contemporary principles of montage, timing, and pacing. In addition, the technical and aesthetic principles of compositing will be covered producing multi-layered projects for a variety of media.

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Pre-Requisites

IM-302. Integrative Media Principles of Interactivity

Credits: 3

Technical and aesthetic principles of interactivity will be conveyed and practiced to produce a range of interactive media. Addressing issues of human static and dynamic interactive ergonomics as they apply to contemporary commercial and artistic applications.

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Pre-Requisites

IM-320. Integrative Media Concept Development and Practices

Credits: 3

Through research, writing, and example, students will gain an advanced understanding of the creative generating processes in a new media environment. These processes will be used to formulate solid, cohesive concepts and present storyboards that are visually communicative and professional. With discussion, critique, and reiteration, the concepts are refined and reinforced.

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Pre-Requisites

IM-350. 3 Dimensional Environments and Animation

Credits: 3

This course will explore the foundations of 3-dimensional animation processes as they apply to multiple media. Students will build computer-based models and environments, texture, light, animate, and render content for Integrative Media projects, stand-along projects of 3-D foundations used within the CS gaming track. (Cross-listed with CS-350.)

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Pre-Requisites
IM students—IM 301; CS students—CS 125.

IM-355. Digital Audio Principles and Editing

Credits: 3

The foundational concepts behind music theory, sound design, and digital studio editing techniques will be addressed in this course. This knowledge can then be applied to creating and adapting sound components for use within the variety of Integrative Media projects.

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Pre-Requisites

IM-368. 3 Dimensional Game Development

Credits: 3

An overview of simulation, engine-based, and real-time game systems with a focus on theory, creation, and animation of three-dimensional models used within a game context. Cross-listed with CS-368.

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Pre-Requisites
IM-350 (CS 366) or CS-367.

IM-391. Integrative Media Project I

Credits: 3

This project-based course will begin to assemble production teams to produce project(s) from concept to completion. Students will develop storyboards and, through creative and organizational work sessions, define a completion plan and production schedule. All phases of the production process will be addressed under creative, financial, and deadline benchmarks. Note: This course must be completed with a minimum final grade of 25 in order to meet degree requirements

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Pre-Requisites

IM-392. Integrative Media Project II

Credits: 3

Students will initiate new or continue team-oriented integrative media productions. The production process will be optimized to continue the experience of industry scenarios. Expanded business practices and production techniques will build upon prior skill sets. Note: This course must be completed with a minimum final grade of 25 in order to meet degree requirements

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Pre-Requisites

IM-399. Cooperative Education

Credits: 1-6
Pre-Requisites
Sophomore standing, minimum 2.0 cumulative GPA, consent of academic advisor, and approval of placement by the department chairperson.

IM-400. Integrative Media Portfolio Capstone

Credits: 3

As the capstone of the IM curriculum, this course will focus on the compilation of visual materials produced throughout the set of courses, as necessary in the job submission process. Creating a self 'brand' will be a concentration, along with the compilation of written works, flatbook, and reel. Understanding the perspective of the employer will be heavily discussed and the various positions, procedures, and environments that produce IM products. Note: This course must be completed with a minimum final grade of 25 in order to meet degree requirements.

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Pre-Requisites

Marketing

MKT-221. Marketing

Credits: 3

An introduction to the planning and activities of marketing. Emphasis on budgeting, product conception and development, pricing, distribution channels, and promotion.

MKT-322. Advertising

Credits: 3
Terms Offered: Spring

A managerial analysis of the decisions involved in advertising. Topics include research, ethics, campaign design, copy, art, media, budgeting, and effectiveness.

Pre-Requisites

MKT-324. Retailing

Credits: 3

A basic course that discusses opportunities in retailing, types of retail institutions, problems of store policy and store location, study of organizational structure of department stores, and organization and functions of all store divisions.

Pre-Requisites

MKT-326. The Selling Process

Credits: 3

Examines the buyer-seller relationship process of marketing products and services to consumers and organizations. Emphasis is placed on sales techniques, presentation styles, and sales management skills appropriate to the business interaction.

Pre-Requisites

MKT-327. Marketing Seminar

Credits: 3
Terms Offered: Fall

In-depth examination of selected issues and problems in marketing. Specific topics alternate depending on student and faculty interests in areas such as marketing strategy formulation, marketing research, new product development, international marketing, and sports marketing.

Pre-Requisites

MKT-328. Consumer Behavior

Credits: 3
Terms Offered: Fall

This course presents a survey and integration of concepts and theories that help explain or predict consumer behavior. Emphasis is on the implications of this information for marketing planning.

Pre-Requisites

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