The mission of the Office of Marketing Communications and Government Relations is to develop marketing and communications strategies in cooperation with appropriate university departments to increase enrollment, fundraising and brand awareness among targeted audiences.
Our charge is to provide advertising and public relations services that promote Wilkes
programs and achievements to external and internal audiences. Our goal is to produce
effective, award-winning publications and advertising, remain on the cutting edge
of technology and advertising techniques, and implement consistent communications
to grow enrollment, fundraising and brand awareness. We also strive to improve our
individual abilities by seeking professional development and researching best practices
that help us meet the quickly evolving needs and interests of the university community.
The mission and vision of the department is to support the University’s mission, and the enrollment and fundraising goals that are detailed in university’s Strategic Plan.